Alia is the founder and president of Plump'd, a UK-registered charity dedicated to fighting child hunger. It sends Plumpy'Nut to starving and malnourished children in humanitarian crises and conflict zones.
Plumpy'Nut is a nutrient-enriched peanut paste used to treat emergency malnutrition cases. It comes ready-to-eat in a 500-calorie packet and doesn’t require cooking, refrigeration, milk or water.
Since its founding in 2012, Plump'd has sent Plumpy'Nut to:
- children living with HIV in rural areas of Tanzania
- children in one of the areas hardest-hit by the Ebola virus in Sierra Leone
- children caught up in the war and humanitarian crisis in Aleppo and Idlib, Syria
- children confronting conflict, cholera and famine in Yemen
- children fleeing the besieged Tigray region in Ethiopia.
With its most recent shipment, in March 2021, Plump’d sent 384 cartons to Idlib province in northern Syria, the last opposition stronghold where aid agencies are experiencing drastic supply shortages.
Plump'd is run by volunteers and operates a 100 % donation policy: every cent donated goes towards buying and delivering Plumpy'Nut. Nothing else.